Privacy Policy

This Privacy Policy ("Policy") sets out the basis on which 777fx ("we", "us", "our") collects, processes, stores and shares personal data obtained from users ("you", "your") of the 777fx website and associated Platform at https://777fx.cam. We are committed to handling your personal data responsibly and transparently, in accordance with applicable data protection principles.

777fx is an online casino and sports betting information platform built with Pakistani players in mind. Whether you are in Karachi, Lahore, Islamabad, Rawalpindi, Faisalabad, Multan or Peshawar, the same data protection standards apply to your Account. We recognise that trust is fundamental to this relationship, and this Policy reflects our commitment to earning and maintaining it.

By registering an Account or using the Platform in any capacity, you acknowledge that you have read and understood this Policy and consent to the processing of your personal data as described herein. If you do not agree to this Policy, you must not use the Platform.

For the purposes of this Policy, the following definitions apply:

• "Personal Data" — any information that directly or indirectly identifies a natural person, including name, identification number, location data, email address or factors specific to that person's identity.
• "Processing" — any operation performed on personal data, including collection, recording, storage, adaptation, retrieval, use, disclosure, erasure or destruction.
• "Data Controller" — the entity that determines the purposes and means of processing personal data. For this Platform, the Data Controller is 777fx.
• "Data Processor" — any third party that processes personal data on behalf of 777fx under contract, such as a payment processing partner or identity-verification provider.
• "KYC Data" — identity-verification documents and associated personal information submitted to satisfy Know Your Customer obligations, including CNIC copies, passport scans and proof-of-address documents.
• "Cookies" — small text files placed on your device by the Platform to store session information, preferences and usage analytics.
• "User" / "you" — any individual who accesses, registers on or otherwise uses the 777fx Platform.

777fx collects personal data in two broad categories: data you provide directly, and data collected automatically when you use the Platform.

Data you provide directly:

Data collected automatically:

• IP address and approximate geographic location (country/city level)
• Device type, operating system and browser version
• Pages visited, time spent on each page, navigation paths and click patterns
• Session timestamps, login and logout records
• Betting and gaming activity logs, including stake amounts, outcomes and transaction history
• Cookie and tracking technology data (see Section 8)

Personal data is collected through the following channels:

• Direct submission: When you complete the registration form, submit KYC documents, make a deposit or withdrawal request, or contact our support team.
• Platform activity: Automatically as you navigate and interact with the Platform, through server logs, session tracking and analytics tools.
• Cookies and similar technologies: As described in Section 8 of this Policy. Cookies collect browsing behaviour and preference data passively while you use the Platform.
• Third-party verification providers: During the KYC process, we may receive supplementary identity-confirmation data from contracted verification service providers to cross-check the documents you submit.
• Fraud and risk systems: Automated systems may generate risk-assessment data based on your activity patterns, which is used internally to protect Platform integrity and all users.

777fx processes your personal data only where a lawful basis exists for doing so. The primary legal bases we rely on are as follows:

• Contractual necessity: Processing your registration details, KYC data and transaction records is necessary to fulfil our contractual obligations to you as a registered User of the Platform.
• Legal obligation: We are required to collect and retain certain data — particularly KYC and transaction records — to comply with anti-money laundering (AML), counter-terrorism financing (CTF) and other regulatory obligations applicable in the operator's licensing jurisdiction.
• Legitimate interests: We process certain activity and analytics data to maintain Platform security, prevent fraud, improve service quality and ensure responsible gambling safeguards function correctly. These interests are balanced against your rights and freedoms.
• Consent: Where we send you optional marketing communications or use non-essential cookies, we rely on your explicit consent. You may withdraw this consent at any time without affecting the lawfulness of prior processing.

The personal data we collect is used for the following purposes:

• Creating, maintaining and administering your 777fx Account.
• Verifying your identity and age eligibility through the KYC process before processing withdrawals.
• Processing deposits and withdrawals and maintaining accurate transaction records.
• Detecting, preventing and investigating fraud, money laundering, collusion, and other prohibited conduct as defined in our Terms & Conditions.
• Providing customer support in English and Urdu and maintaining communication records for quality assurance.
• Operating and enforcing responsible gambling tools, including self-exclusion periods, deposit limits and reality-check notifications.
• Sending transactional and account-security notifications such as login alerts, withdrawal confirmations and password-change notifications.
• Sending promotional and marketing communications where you have provided explicit consent to receive them.
• Analysing Platform usage in aggregate to improve navigation, content quality and user experience.
• Complying with applicable regulatory, legal and licensing obligations.

777fx does not sell, rent or trade your personal data to any third party. We share data only in the limited circumstances described below, and only to the extent necessary for the stated purpose:

• Identity verification providers: Contracted KYC and AML service providers process identity documents and cross-reference them against relevant databases. These providers operate under strict data processing agreements and are not permitted to use your data for their own purposes.
• Payment processors: To facilitate deposits and withdrawals, necessary transaction data is shared with payment processing partners. This does not include full identity documents; only the minimum data required to complete the transaction is transmitted.
• Fraud prevention and security services: Anonymised or pseudonymised risk data may be shared with contracted fraud-prevention providers to protect the Platform and all of its users.
• Legal and regulatory authorities: Where we are compelled by a valid legal obligation, court order or regulatory requirement to disclose personal data, we will comply. We will notify you of such disclosure where legally permitted to do so.
• Corporate transactions: In the event of a merger, acquisition or sale of assets, your data may be transferred to the successor entity, subject to the same privacy protections described in this Policy.

All third-party data processors engaged by 777fx are required to maintain appropriate technical and organisational security measures and to process data only in accordance with our written instructions.

777fx uses cookies and similar tracking technologies to deliver a functional, personalised and secure experience on the Platform. The following categories of cookies are in use:

You can manage your cookie preferences at any time through your browser settings or through the cookie preference centre on the Platform. Please note that disabling strictly necessary cookies will impair your ability to log in and use the Platform.

777fx retains your personal data only for as long as is necessary to fulfil the purpose for which it was collected or to comply with applicable legal and regulatory obligations. The following general retention principles apply:

• Account and transaction data: Retained for a minimum of five years following account closure, as required by AML and financial record-keeping obligations in the operator's licensing jurisdiction.
• KYC documents: Retained for the same minimum period as account data. After this period, documents are securely deleted unless an ongoing legal obligation requires further retention.
• Support communications: Retained for up to three years from the date of the interaction to support quality assurance and dispute resolution.
• Analytics and behavioural data: Retained in anonymised or aggregated form indefinitely. Identifiable behavioural data is deleted or anonymised within 24 months.
• Marketing consent records: Retained for as long as your consent remains active, plus a reasonable period after withdrawal to demonstrate compliance with consent obligations.

Upon expiry of the applicable retention period, personal data is securely deleted or irreversibly anonymised. We do not retain data "just in case" beyond the minimum necessary period.

777fx implements a range of technical and organisational security measures to protect your personal data against unauthorised access, loss, destruction or alteration. These measures include:

• Transport Layer Security (TLS/HTTPS) encryption for all data transmitted between your browser and our servers.
• Encryption of sensitive data at rest, including KYC documents and payment records.
• Access controls ensuring that personal data is accessible only to employees and contractors who require it to perform their authorised duties.
• Regular security assessments and penetration testing of Platform infrastructure.
• Multi-factor authentication requirements for administrative access to systems holding personal data.
• Incident response procedures for detecting, containing and notifying affected parties in the event of a data breach.

Whilst we take all reasonable precautions to protect your data, no online platform can guarantee absolute security. You are responsible for maintaining the confidentiality of your Account password and for ensuring that unauthorised persons do not access your Account. If you suspect your Account has been compromised, contact support immediately.

You hold meaningful rights over the personal data that 777fx holds about you. These rights are set out below. To exercise any of them, contact our support team using the details in Section 15.

The 777fx Platform is strictly intended for adults. You must be at least 18 years of age — or the higher minimum age required by the laws of the operator's licensing jurisdiction — to register an Account and use the Platform's services.

777fx does not knowingly collect personal data from individuals under the minimum eligible age. If we discover or reasonably suspect that an Account has been registered by a minor, we will immediately suspend that Account, conduct a review, and delete any personal data collected in connection with the underage registration.

If you are a parent or guardian and believe that a minor in your care has registered on the Platform, please contact our support team immediately. We take underage access very seriously and will act without delay.

Given the global nature of online platform operations, your personal data may be transferred to and processed in countries outside your country of residence. When such transfers occur, 777fx ensures that appropriate safeguards are in place to protect your data to a standard consistent with this Policy.

Safeguards used for international transfers may include contractual clauses between 777fx and the receiving entity that bind the recipient to data protection obligations equivalent to those described herein, or transfers to jurisdictions that have been assessed as providing an adequate level of data protection.

Payment context references on this Platform — including Easypaisa, JazzCash, Raast, HBL, UBL, Meezan Bank and Bank Alfalah — are used as familiar Pakistani payment references only and do not imply that data is transferred to or processed by any of those providers. Data associated with payment processing is handled by 777fx's contracted payment processor partners only.

777fx reserves the right to update this Privacy Policy at any time. When we do so, the revised Policy will be published on this page with an updated "Last Updated" date. Where changes are material — such as a change in how we use your data, a new category of data collected, or a change in sharing practices — we will notify registered Users via email or an in-platform notification before the revised Policy takes effect.

Your continued use of the Platform following publication of an updated Policy constitutes your acknowledgement and acceptance of the changes. If you disagree with any revision, you should close your Account and cease using the Platform before the revised Policy comes into force.

We encourage you to review this Policy periodically to stay informed about how 777fx handles your personal data.

If you have any questions, concerns or requests relating to this Privacy Policy or the personal data 777fx holds about you, please contact our support team. We are available 24 hours a day, 7 days a week, and are able to assist in both English and Urdu.

You can reach us via live chat through the Platform at any time, or by email at the address below. When submitting a data-rights request by email, please include your registered Account username and a clear description of your request so we can locate your records and respond efficiently.

support@777fx.cam